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	Event Overview

	Agenda

	Speakers

	Sponsors

Enquiries

Sally Taylor-Phillips
Marketing Communications Manager
staylorphillips@idc.com
02 9925 2234

Date:	Tuesday 20th April 2010
Venue:	The Westin, 1 Martin Place, Sydney
Time:	8.30am until 11:00am
Cost:	Registration is complimentary for qualified IT executives* For all others, registration is $395 per person
*Registration:**	If you are interested in attending, contact Sally Taylor-Phillips on 02 9925 2234 or email staylorphillips@idc.com. Please note this event is for end-users from non vendor organisations.

_Event Overview

The IDC & IBM Business Analytics briefing is designed for CIOs and LOB (line of business) executives that are seeking to make business analytics more pervasively available in their organisation. This briefing will look at end-users' priorities, challenges and needs, the post- consolidation BA market landscape and explore key factors and best practices in achieving more pervasive BI to enable better fact-based decision making in an organisation.

Hot topics to be discussed include:

•	Snapshots, trends and drivers in Asia/Pacific business analytics market
•	Industry focus business analytics (government, FSI, telecommunications, retail)
•	Best practices in business analytics implementations
•	David’s & Goliaths in the Asia/Pacific (exc. Japan) business analytics market
•	Spending priorities, intentions and challenges: what end-users want
•	Improving organisational decision-making through pervasive BI : The 5 key factors

_Who should attend?

This breakfast briefing has been designed for end-users of ICT services and will benefit, CxO’s, MDs, Directors, VPs and Senior Managers, MIS Managers, Research & Development, Finance and IT & Operations; and other practicing professionals including IT Engineers, IT Administrators, Systems Architects/Designers and Project Managers.

* This event is for end-users from non vendor organisations. Please note that all registrations are qualified prior to being accepted by IDC Australia.

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